Content compliance

Advertising content policy

All campaigns must follow platform rules, location rules, applicable laws, and screen-owner restrictions before being displayed.

Content review principle

Advertisers cannot publish directly to screens without approval. Every campaign may be reviewed by the platform, the screen owner, or both before display.

Prohibited content

  • Illegal products, services, or activities.
  • Adult, pornographic, or sexually explicit content.
  • Hate speech, discrimination, harassment, or violent content.
  • Misleading, fraudulent, fake, or deceptive offers.
  • Counterfeit products or unauthorized brand usage.
  • Unauthorized use of copyrighted materials.

Restricted categories

  • Alcohol
  • Tobacco and vaping
  • Gambling
  • Political content
  • Religious content
  • Medical claims
  • Financial claims
  • Supplements
  • Competitor ads
  • Publicly sensitive messages

Removal rights

The platform may reject, pause, remove, or request changes to any campaign that creates legal, commercial, operational, or reputational risk.